"Kids are an area [in which] we don't traditionally have a big business," he said, indicating that Comcast/NBCUniversal could seek to "reimagine" Shrek, Dreamworks' biggest franchise.
You know, a TTG-style Shrek could work. The franchise is crazy enough to begin with and doesn't have to have an actual plot other than Shrek and co. living out their daily lives.
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