The hashtag #APOLOGIZE_HORIKOSHI is currently trending on Twitter regarding the backlash against My Hero Academia creator Kohei Horikoshi for introducing a character named "Maruta Shiga", as the name "Maruta" shares the same name of Unit 731, the Japanese prison cramp in WWII. Shonen Jump released the following statement over the incident.
Despite the above statement, some 'fans' are still calling for the cancellation of the MHA manga. It is worth noting that most of the backlash come from mainland China and South Korea. As such, the backlash is also being used as part of Anti-Japanese propaganda, and pushing the narrative that "Japan has not apologized/punished enough" for the atrocities happened in World War II.
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